Wednesday, September 8, 2010

Sia - Breathe Me

"Breathe Me" by Sia is a typically Alternative/Indie music song and music video. The video is one continuous shot with verious different flicks of polaroid pictures and a tracking camera. In this way, the song is shown to be personal to the artist as there is nobody else or no other thing involved in the one long continuous camera shot. Through this, the artist is represented to be whatever emotions, thoughts and feeling are evoked from the songs sad tone. Throughout the video, the constant changing and adding of polaroids give the video a feeling of a comic or cartoon, thus contrasting with the serious and sad tone of the song played in the music video. This intertextual reference is played in a fast manner, contrasting the images in the video (fast paced) to the pace of the music (slow). When the lyrics say "Help" there is a short stop in the fast pacedness of the polaroids and the artist in the pictures looks up into the cameras view, giving once more a more personal feel to the music video. The polaroids and occasional tracking document a sort of day to day life for the artist with her doing mundane things such as getting dressed, and sitting down. This adds to the sad and gloom of the music lyrics and tone, giving it a more sad feel. Towards the end of the music video, the artist is seen to climb out of a window and run, changing the tempo of the music video and giving the implication that there is a happy ending towards the end of a sad story, despite the sad music video.

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