The Arctic Monkeys single and album cover are connected through a series of ways to keep up with the theme of most of The Arctic Monkeys songs - that being about the darker aspects of Northern areas (mainly drawn from their own experiences). From looking at both the album and single cover, we can see that both covers feature no colour to imply to its audience the idea of darkness and the troubles of a Northern, Underclass society. In addition, both pertain to the stereotypes of a working/under class society through the use of images present. For example, on The Arctic Monkeys album cover the model used is smoking, designed to portray the stereotype of the underclass as using addictive and harmful substances such as cigarettes and alcohol. As well as, the album cover is set in a grimy, run down area designed to highlight once again, the worst areas of a region/nation. Because the model is male on the cover of the album cover, and the colouring of both the single is dark and serious, it could be argued that both covers are conventionall male in gender and due to the underclass/working class northern connotations, it could also be argued that the target audience of both covers is that of working class, male, teenage gender (possibly through the connections they make). The artists name and single/album title is in a unique font and shape designed to connect personally to the target audience, attracting them to their products. By making the unique font and shape, the brand of the band The Arctic Monkeys becomes instantly and uniquely recognisable. Whilst there is no title for the album cover, the single covers song title is instantly seen to be the chorus of the song itself, making the audience connect the song to the single cover.
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