Katy Perry - Waking Up in Vegas (Single Cover) and Album Cover

Both the album cover and single cover of Katy Perry are connected to eachother distinctly through their aim of trying to attract a singular target audience and through the genre of their music. From the colouring of both covers, (that being primarily bright pinks, light blues and reds) and through the mise-en-scene, the audience is able to recognise that its target audience is that of young (teenage) females and through the recognition of the target audience, one can stereotype the genre to be that of pop music (mainly because it is young, teenage girls who enjoy pop music). To attract its target audience, Katy Perry's album cover uses an idylic type of scenery (sunny, blue sky, green fields etc) to reflect a feeling of happiness, fun and serenity. By doing this, Katy Perry pertains to the stereotypes of pop music and thus, reaches out to her target audience. Upon this, the clothes and general mise-en-scene throughout the album cover hold a 50's style theme (for example, the high waisted shorts and classic record player), drawing upon the classic feminity that was the style back in the 50's and therefore, instantly becoming more feminine. Whilst through Mise-en-scene, it can be said there is no instantly recognisable connection to both the album and single cover, Katy Perry's single cover connects more to that of the song it is promoting ("Waking Up In Vegas") through the way a large dice is featured, highlighting the infamous gambling that features in Vegas. However, in both covers, Katy Perry is featured in the middle to draw more attention to herself than that of other background, general mise-en-scene. The shots are medium, but still large enough for Katy Perry to cover most of the space and draw the main attention to herself. Katy Perry's name is featured in the exact same font and a similar colour to give the artist a particular brand and connection through all of her music work. The font itself is once again conventially feminine to draw more attention to the main audience of Katy Perry's music. Whilst through the font and colour, the title is still prominent, both Katy Perry's name and the album/single title, it is positioned at either corners of the picture or towards the bottom, to draw more attention to the artists photo herself than the name (possibly because it is assumed that the target audience will be more drawn to photos than writing). And whilst there are no immediate logos or icons, the font used for Katy Perry's titles can be seen as iconic as it is unique in its style and promotes Katy Perry's label.