Further Analysis.

I researched one more video to get into perspective the kind of things I would be doing. I presented this in the form of a powerpoint presentation. Whilst I had already done this video, I focused even more on the band themselves, and the technical points such as Camera, Mise-en-Scene and Lighting to give me inspiration as to what kind of shots I could be doing.

The Futureheads - Further Video Analysis

View more presentations from Amachin.

Thinking about locations.

In the planning of my Music Video, I have to think about certain locations to which would be fit for my music video. To think about the locations my video could be shot in, one must think about the target audiences and what locations they would readily relate to. I have shortlisted a couple locations around my local area that I believe would pertain to the target audience - that being teenagers aged between 14-19.

Local Shopping Centre -

I picked this area primarily because it is a popular area for teenagers and young adults mainly because shopping is known to be a popular past time of young adults and teenagers.

Pro's - The area is busy and pertains to the idea of socio-realism, something I am striving for in my music video.

Con's - It might be hard to travel to the main shopping centre in my area for both me, the actors and all the equiptment. I am also not sure on the rules and regulations of filming in a shopping centre and whether this is allowed.


Surburban Street/Area-

It could be a bad generalisation, but as teenagers are usually out, I thought about setting my location in surburban street type area. By doing this, I will try to pertain to the teenage/male gender stereotype that I want evident in my video.

Pro's - It would be easy to travel to and easy to film in, being that there are no laws against filming outside in public. This therefore makes it one of my most popular candidates in terms of location for my video.

Con's - It might prove tricky for me to film outside depending on the weather conditions and other external factors such as roadworks and blocked areas.

School -

The most obvious area for me to film a teenage based music video would be a school due to the relevance in terms of the target audience and the convinience of

Pro's - It would be easy to film and find actors in the school area. In terms of props and equiptment it would also be resourceful, with plenty on hand if needs be. Because of this being a school project, the support I would get in terms of making my video would be far more in comparison to a random street or shopping centre

Con's - Filming in my school would be the easiest and simplest choice, therefore I would be limiting the learning curve of my filming and media skills. It would also be the most obvious, limiting my creativity.

Conclusion/First thoughts: In retrospect of this, I believe the best option would be to set my video in either or both, a school and surburban environment. This way, I will be able to pertain thoroughly to the target audience of the music song and my video whilst having easy access to both areas.

Asking for Permission.

I became aware of the copyright rules and regulations when it came to using another groups material for your own creative use, known as the "Derivative Laws". After research on Derivative Laws under http://www.copyrightservice.co.uk/copyright/p22_derivative_works.en.htm I decided to apply for permission to use The Wombats' song by contacting the Band and their management. After finding a "contact" section on the bands website, I was directed to a contact area where you were advised to put down your name and email address along with your inquiry. After submitting my request, I waited a week and was granted permission to use their song with the making of my video.

Wordle (First ideas for my Music Video)

I have created a Wordle from Wordle.com containing all of my first ideas for my music video, including genre, shots, actors/actresses and scenery. This contains my initial ideas as to what I should be thinking about in terms of my music video.

My Chosen Song's lyrics (annotation).

After some deliberation I have decided that my chosen song will be The Wombats - Kill The Director mainly for its quirky and ambigious lyrics, giving me the freedom to play around with mise-en-scene and camera shots in a comical way.













To draw up some initial ideas, I have decided to draw some ideas from the bands lyrics. I found the lyrics on http://www.sweetslyrics.com/. The annotated lyrics I will highlight in red.


The Wombats - Kill The Director (Lyrics)


I've met someone that makes me feel sea-sick



Oh what a skill to have
Oh what a skill to have



So many skills that make her distinctive



But they're not mine to have



No they're not mine



Whenever she looks i read the nearest paper



Though i don't care about the soaps



No i don't care about the soaps



Though i'm acting like i'm in an Eastenders episode



If this is a rom-com



Kill the director



If this is a rom-com



Kill the director please



Carrots help us see much better in the dark



Don't talk to girls; they'll break your heart



And this is my head and this is my spout



If they work together; they can't figure anything out



So with the angst of a teenage band



Here's another song about a gender i'll never understand



Here's another song about a gender i'll never understand



If this is a rom-com



Kill the director



If this is a rom-com



Kill the director



If this is a rom-com



Kill the director please



This is no Bridget Jones



This is no Bridget Bridget



*Kill the director*



This is no Bridget Jones



This is no Bridget Bridget



*Someone kill the director*



This is no Bridget Jones



This is no Bridget Bridget



*Someone kill the director*



This is no Bridget Jones



This is no Bridget Bridget



*Someone kill the director*



This is no Bridget Jones



This is no Bridget Bridget



*Someone kill the director*



This is no Bridget Jones



This is no Bridget Bridget



This is no Bridget Jones



This is no Bridget, Bridget Jones

• The first prominent idea seen from the lyrics is the use of repetition, this means that I will be able to repeat certain shots, settings, props and people a lot, to compliment the tone and pace of the song.


• The lyrics are very intertextual, and often mention modern pop culture today. This therefore gives me the idea to include humourous references to said pop culture


• As the beat of the music ranges from slow to fast, I will vary my camera shots consistently in time to the music always.


• The singer is male and therefore, it is my belief that I will include various male actors into my video. I may exclude female actresses to draw upon the male "teenage angst" that is present within the song and lyrics.
• Through the lyrics, its clearly seen that the song is about romance, or lack of. Therefore, I shall include some narrative, romantic tale to it. Though it will not be the primary theme of the video (i.e. it will not be completely narrative and romantic and I will need to incorporate some humourous aspects)
• The character sings about himself personally, meaning that I will probably be doing lots of head on, close up or medium close up shots directly looking at the "main character". In that case, I will need a main character.
• The lyrics contain random lines such as "I've met someone that makes me feel sea sick". In this case, because they're random and a bit amusing I will use some humourous images in relation to this. For example, At the line "I've met someone that makes me feel sea sick" I will throw a sick looking product over the said actors.
• As the lyrics are about a teenage love; "So with the angst of a teenage band", I will use primarily teenage, male actors.

Deciding The Song For My Video.

So far, I have decided on four potential songs to make for my video. All songs contain aspects of an indie/alternative nature, something I have consciously done, as from my previous research, I came to the conclusion that Indie or Alternative genre music songs and videos often have the liberty to create wackier, quirkier videos - something I would like to dabble in. My four potential songs are:

Ellie Goulding - The Writer

I chose this song as it is a romantically theme, alternative song that I believe would be able to allow me to dabble in romantically genre'd mise-en-scene, aswell as drawing up ideas for camera shots and lighting to add to its slow beat.

Pro's - It is a popular song and therefore my video would have the potential to attract a large and wide variety of audiences and whilst it is mainly pop, it dabbles in other genres such as indie, allowing me to try different aspects of filmings in addition to their genre.

Con's - As the artist is popular, and the song is quite famous, I might run the risk of being rejected for permission by the artist. Aswell as this, it could be difficult for me to supply potential actors for my video, as the video suggests a narrative, romantic tale to it. Something that, if not professional, could be executed disastrously.

The Wombats - Kill The Director

The idea for this song came about as once again, the genre is alternative/indie, a genre that would give me the freedom to play about with quirky ideas. The lyrics throughout are quirky and humourous, giving me different ideas as to how to execute a music video (i.e. with comical effect).

Pro's - The song is a fast paced beat, meaning it would be fun to play around with. As the song is fairly comical, I would be able to get away with silly acting skills and fun shots as it would all contribute to the beauty of humour.

Con's - The song is fairly popular, and because of this there is a great risk of an imposing rejection by the recording artists if I applied for permission to use their song. The lyrics also contain detailed imagery of certain settings or scenes (for example, the sea is briefly mentioned) that would be quite difficult to pull off in my filming.

Flamboyant Bella - Break Away

Flamboyant Bella are a band that typically rose to stardom from posting their independant music on social networking sites such as MySpace and Facebook. Whilst they now have a record label, they are still considered the epitome of Indie, non-mainstream music.

Pro's - The band is generally well unknown in terms of mainstream music, and this would give me an advantage in them accepting my proposal of using their music. The bands unusual quirkiness and sociorealistic lyrics would provide a good muse in ideas for my potential music video. As of now, there is no music video for the song so my ideas/creations about the music video would be completely virgin.

Con's - The bands lyrics for "Break Away" can actually be said to be too subjective, and therefore it would be hard for me to create ideas as to what I could use in creating the music video.

The Futureheads - Skip To The End

The Futureheads are a predominately Indie band that have generated a large fan base over the years, whilst still being typically Indie and non "mainstream". Skip To The End is one of their most popular songs, primarily about a failed or failing relationship. This would be an unusual subject to cover in my potential music video.

Pro's - The lyrics are subjective, but in a sense that is fun and would allow me to play around with the lyrics and the camera shots. The beat is also quirky and therefore would also allow me to play around with fun camera shots pertaining to the quirky beat.

Con's - As the lyrics are generally about a failing relationship, I might have to conduct my video in a narrative sense, which might be more difficult to provide good actors and a more serious notion. The lyrics are of a fairly serious nature, meaning it might be tricky to execute a serious and professional video with a narrative tale.

Death Cab For Cutie Tour Poster

This is the concert advertisement poster for Death Cab For Cutie. As the entire poster is made from cartoon, the artists and designers have given themselves the freedom to be more creative in their design. This is seen distinctively in the poster as much mise-en-scene is shown all throughout the poster. For example, references to the bands unusual name are presented through the mise-en-scene through the cartoon picture of a skeleton driving a cab (hence "Death Cab For Cutie"). In terms of the posters colouring, there is a contrast between the dark, black background and the bright colours of pinks, purples and yellows used in the cartoon and title underneath. By creating this contrast, the designers have drawn further attention to the poster by making it appear both obscure and therefore more attractive. In terms of the title and concert details, the title is placed in large, roundish font towards the bottom to further attract the audience, allowing them to clearly see the concert details but without drawing the attention away from the main images. The roundish font suggests a more lighthearted feel to both the bad and the concert itself, aswell as it being flattering to the cartoonish, light hearted theme of the above images.

Sia Tour Poster

This is the concert advertisement poster for the artist Sia. Through the colouring and general mise-en-scene, the audience can instantly see that this is a female dominated artist, and could be a female dominated concert. The main artist, Sia, is featured in a medium close up image centred in the middle of the poster. By doing this, the audience is instantly drawn to the artist and is able to easily recognise her, thus advertising her work. Upon this, the mise-en-scene surrounding her (i.e. the quirky items placed on her face) are used in this way to further draw attention onto the artist, connecting the advertisement for a concert to her work. The concert details (amongst other details such as the album release date) are placed in the right hand side corner in a small (probably size 6) font to draw more attention onto the artist. This may be because your typical audience would focus more on the aesthetic details on the poster, as opposed to the formalities. The concerts tour name, aswell as the artists name is placed high above the poster in a large font, with the artists name placed with an unusual and colourful font to further draw more attention to her and her work. By making both titles at the top in a large font, the audience is instantly drawn to the title. This is complimented through a general lack of mise-en-scene, allowing the audience to only focus on the main aspects of the poster.

You Me At Six - Underdog (Single cover) and Album cover.

Music by You Me At Six is typically of a punk rock nature and this is reflected unconventionally through the amount of colour, and lack of darkness that is usually associated with punk rock music. Whilst there is a lack of colour designed to be unconventional to the bands genre, the images and mise-en-scene surrounding are projected to imply the theme of love or broken love, a quite conventional theme of punk rock music, and of You Me At Six's single itself "Underdog". Through the colour explosion seen on the Album cover, and the colouring of both covers in general, (that being whites, pinks, reds, blues and random bursts of colours) the audience recognises the many colours as symbolic of emotions (ones that would be associated with the punk rock theme of love/broken love), especially that of the prominent reds and pinks apparent on both covers. Upon this, the image of a rose is apparent on both covers along with these colours, presenting to the bands target audience the furthered idea of romance and broken love. As both the single and album cover are heavily connected, it can be said that the general theme throughout the bands music is that of broken love (often prominent in the bands genre of music). On both covers, there is a white banner that covers the majority of the area on the bands cover with the bands title placed upon it. This is used to make sure the bands name (coloured black) is appeared prominent and not washed out through the high amount of colours that have appeared on the main bands cover, the album cover. This theme is followed through to the single cover to make the connection between the bands music. The font of both covers' titles differs in terms of font between the bands name, which is a mainly masculine type of font, to the title of the actual album/single which is predominantely feminine, giving the implication that both album and single cover is neutral in gender.Unusual is that of the album/single covers title, to which the writing is small and scrawled, making it harder to read than larger and more clear style fonts. The intentions of this may be so the audience has to look harder, and thus it draws more attention to the covers. Through the picture apparent on the single cover, (which is centred in the middle to draw the most attention to) we can see that the bands music is designed for teenagers (mainly because the image is of a teenage boy) and this is further implied through the colouring and the conventions of punk rock music to which teenagers are its biggest fans.

We Are Scientists - Nobody Move, Nobody Gets Hurt (Single Cover) and Album Cover

The album and single cover of the We Are Scientists have surprisingly almost no connection amongst them besides their features that represent the "Indie/Rock" genre. As Indie music is typically an alternative and quite quirky style of music, the band have represented this by putting random and quite quirky cartoons/pictures as the majority of both their covers. Whilst the band are redundant in their appearance, the album cover is implicit in the way it suggests the three "headless" men could be the members of the band. Looking introvertly, a connection could be made between the two covers through the way they hold slightly feminine aspects about them. Looking at the mise-en-scene for example, the single cover is totally black apart from one clearly female hand holding a cigarette. And on the album cover, the three men are holding up kittens, a typically female type of animal. By doing this, the band are contrasting against their typically male music types and drawing further more upon the general male genre of their band and music, making the overall genre of these covers either neutral or male dominated. On the single cover, the entire background is black, except for the title and the small picture. By doing this, the band are attracting their target audience by drawing the only attention to the small picture (added for further quirkiness). Because of the lack of mise-en-scene apparent in the single cover, the band have the liberty to make their title smaller with the added chance of the audience becoming more drawn to the smaller writer due to it being one of the only things apparent on the single cover.Because there is not much mise-en-scene, the band have placed the title in the middle, thus drawing more attention. In contrast to this, the album cover, (to which's mise-en-scene is plenty) has a much larger title because it is needed to dominate over the other preceding mise-en-scene and it is placed underneath the pictures in the aim of making sure it does not become faded amongst the other images. Another difference between both covers is the use of colour, that being the album cover is plentiful in light and intense colours such as light blue, bright pink and red whilst the single cover is dominated entirely in black. Though very different, both provide the feel of "quirkiness" and thus pertain to the chosen genre and target audience - indie, young, usually male. There are no apparent logos, themes or icons throughout both covers, most likely to maintain a feel of quirkiness with random images.

Katy Perry - Waking Up in Vegas (Single Cover) and Album Cover

Both the album cover and single cover of Katy Perry are connected to eachother distinctly through their aim of trying to attract a singular target audience and through the genre of their music. From the colouring of both covers, (that being primarily bright pinks, light blues and reds) and through the mise-en-scene, the audience is able to recognise that its target audience is that of young (teenage) females and through the recognition of the target audience, one can stereotype the genre to be that of pop music (mainly because it is young, teenage girls who enjoy pop music). To attract its target audience, Katy Perry's album cover uses an idylic type of scenery (sunny, blue sky, green fields etc) to reflect a feeling of happiness, fun and serenity. By doing this, Katy Perry pertains to the stereotypes of pop music and thus, reaches out to her target audience. Upon this, the clothes and general mise-en-scene throughout the album cover hold a 50's style theme (for example, the high waisted shorts and classic record player), drawing upon the classic feminity that was the style back in the 50's and therefore, instantly becoming more feminine. Whilst through Mise-en-scene, it can be said there is no instantly recognisable connection to both the album and single cover, Katy Perry's single cover connects more to that of the song it is promoting ("Waking Up In Vegas") through the way a large dice is featured, highlighting the infamous gambling that features in Vegas. However, in both covers, Katy Perry is featured in the middle to draw more attention to herself than that of other background, general mise-en-scene. The shots are medium, but still large enough for Katy Perry to cover most of the space and draw the main attention to herself. Katy Perry's name is featured in the exact same font and a similar colour to give the artist a particular brand and connection through all of her music work. The font itself is once again conventially feminine to draw more attention to the main audience of Katy Perry's music. Whilst through the font and colour, the title is still prominent, both Katy Perry's name and the album/single title, it is positioned at either corners of the picture or towards the bottom, to draw more attention to the artists photo herself than the name (possibly because it is assumed that the target audience will be more drawn to photos than writing). And whilst there are no immediate logos or icons, the font used for Katy Perry's titles can be seen as iconic as it is unique in its style and promotes Katy Perry's label.

Arctic Monkeys - When The Sun Goes Down (Single Cover) and Album Cover

The Arctic Monkeys single and album cover are connected through a series of ways to keep up with the theme of most of The Arctic Monkeys songs - that being about the darker aspects of Northern areas (mainly drawn from their own experiences). From looking at both the album and single cover, we can see that both covers feature no colour to imply to its audience the idea of darkness and the troubles of a Northern, Underclass society. In addition, both pertain to the stereotypes of a working/under class society through the use of images present. For example, on The Arctic Monkeys album cover the model used is smoking, designed to portray the stereotype of the underclass as using addictive and harmful substances such as cigarettes and alcohol. As well as, the album cover is set in a grimy, run down area designed to highlight once again, the worst areas of a region/nation. Because the model is male on the cover of the album cover, and the colouring of both the single is dark and serious, it could be argued that both covers are conventionall male in gender and due to the underclass/working class northern connotations, it could also be argued that the target audience of both covers is that of working class, male, teenage gender (possibly through the connections they make). The artists name and single/album title is in a unique font and shape designed to connect personally to the target audience, attracting them to their products. By making the unique font and shape, the brand of the band The Arctic Monkeys becomes instantly and uniquely recognisable. Whilst there is no title for the album cover, the single covers song title is instantly seen to be the chorus of the song itself, making the audience connect the song to the single cover.

When The Sun Goes Down - Arctic Monkeys

"When The Sun Goes Down" by The Arctic Monkeys is a typically indie song and video about the Manchester underworld. To highlight this, the establishing shot is a black screen with white writing entitled; "...Right beside us are the ones hidden by the night.." These words link directly to the theme of the Manchester criminal underworld (mainly pimps, prostitutes, drugs and violence) aswell as the chorus line of the song "They say it changes when the sun goes down" meaning how unsafe things become once nightfall comes. To compliment this brutal image of the Northern underclass, a voiceover of a womans voice can be heard selling herself. She is introduced in the next shot as the lyrics mention a girl. This theme of the lyrics connecting themselves strongly to the image presented is a reccuring theme throughout the video as often, characters are introduced in the video when in the song. As the song is written in a narrative style, the video copies this to compliment the musics meaning and one of the ways it does this is to connect the images to the lyrics sang. Throughout, characters are introduced through the lyrics to give the audience an indication of who is who and what part they play in this narrative tale. Whilst both the video and the music song are narrative in a sense, the video features a certain circular theme, (i.e. similar shots are played at the end that were played at the beginning) hinting that nothing has changed towards the end of the song, and there is no happy ending. Whilst the focus throughout the video is on the main characters, (actors and actresses who seemingly play parts relating to the music song) the band are briefly seen (and the lead singer plays a brief part as a stranger who turns down the prostitutes offers) to indentify to the audience what bands music the video is of. Aswell as the lyrics connecting to the video, the music and its pace correlates to the pace of the video to once again, compliment the song. As the chorus of the song sets in and the beat goes fast, the shots become more frantic and frequent with one long shot from the view of somebody sitting in a car, sped up to make the image seem blurred, hazy and frantic. By doing this, the audience gets a feel for the emotions played in the song and easily relates them to the music playing. The setting throughout is based in a predominately working class area (presumably in Blackpool as shots feature similar to that of the Blackpool lights) and shots often features the worst areas of these particular areas (including graffiti, high rise flats and back alleys). This is designed to highlight the underclass and grime, presumably giving to the audience a dark and sinister feel. In correlation to this, most shots are featured at night time or in a dark or grey lighting and the weather is either winter or autumn to symbolise the darkness of the music video's themes, or the lack of happiness present. In contrast to this however, certain shots (of a magician or presumable friend of the prostitute) are played in bright or deep colours (such as reds, golds and pinks) to imply to the audience of the characters good nature and to contrast against the darkness of the prostitute throughout, and her "pimp".

Waking Up In Vegas - Katy Perry

"Waking Up In Vegas" by Katy Perry is a conventional pop song that is primarily about Las Vegas. Because of this, the most noticable theme is that of vegas, which features the constant and different scenes of casino's, show girls and the general city of Vegas. Throughout the video, Katy Perry is seen in various different outfits and scenes with a male actor, apparently acting out a couple achieving success and losing it all in Las Vegas. By using the various different scenes, along with shots that often change from fast paced to slow to accompany the songs beat, the video is able to highlight the fast paced and fickle life of living in Vegas. In consequence, the video works in a circular motion with one of the first establishing shots featuring at the end possibly to highlight the repetition of a life in Vegas, or how fast paced and similar all lives are there. Frequently, though in random, short moments Katy Perry looks directly into the camera into what is usually a close up shot. Whilst doing this, she mouths whatever lyrics are being played at that moment in time and by doing so, Katy Perry allows herself to connect to the audience directly. Though the video is precarious in the emotion it evokes from the audience, (for example, how the establishing shot starts off slow with Katy Perry looked sad and defeated and then into the video she starts to look more powerful and content) mainly because it shows the high and low lights of living in Las Vegas, Katy Perry is never seen without glamorous or expensive looking dresses on to both imply the feeling of empowerment onto the main artist, aswell as to draw on the idea of Las Vegas' glamour and expense. In that sense, Katy Perry becomes a symbol of the city itself, drawing upon the good times, bad times and general glamour of the infamous city. Apart from the city itself, the only intertextual references seen are from Katy Perry's music where there is a small shot of her album cover on the front of her phone. Whilst this implicitley promotes her album, it also links in with the music playing as if she is hearing it herself.

Nobody Move, Nobody Get Hurt - We Are Scientists

"Nobody move, nobody gets hurt" by We Are Scientists is a fast paced video designed to compliment the fast paced beat throughout the song. All through the video, shots are infrequent and the camera tracks and shakes as if it is through the eyes of another person. As the scenes are jumpy, (with a particular contrast from extreme close ups to long shots) it gives a hurrid and intense effect to the video.As the music speeds up or becomes more intense, so follows the shots in precise correlation. An example of this is scene through the "The Blair Witch Project" style scene where the scenes become quicker and more anxious (the scenes may also represent the frantic minds or heartbeats of the said frightened band members running. To compliment the intensity of the song, the video has a theme of horror and danger mainly through the way the band members (acting out) are seen to be running away from a teddy bear. Whilst this teddy bear can contrast against the conventional innocence of it, thus making it look scarier, it could also be used for comic effect, giving the video a humourous and overdramatic side to make it more lighthearted. Small corridors, and different camera shots in the forms of cameras such a night vision camera and CCTV are used to draw upon the conventions of horror films with particular intertextual references to movies such as The Blair Witch Project, a famous horror film. The establishing shot however, is of the band playing their song, thus establishing the band members and there subsequent part in the "horror" scenes that play. The basis of most of the scenes and the general mise-en-scene throughout the video is generally average in which hold no particular excitement. By creating the scenery as such, the audience feels more drawn to the band members and their movements - that being chased by an oversized teddy bear.

I'll Follow You Into The Dark - Death Cab For Cutie

"I Will Follow You Into The Dark" by Death Cab For Cutie is a music video based around the bands genre of Alternative Rock. The song, played throughout the video is primarily based around death and the acceptance of death. To accompany this, the video uses heavy symbolism to highlight dark issues such as life, death and "the afterlife". The establishing shot is of a window with light coming through, symbolising the idea of light and life. Later on however, we see this shot contrasts with the main theme of the video through the way the growing hole in the floorboards represents the idea of time and eventual death.The black hole itself is symbolic of the "unknown" in terms of death and dying. Therefore, when the man slips and accidentally falls into a smaller area of the black hole he is seen as "dying". When he finally accepts this fate and jumps in, he is dead. This acting therefore gives the audience an idea of acceptance and the acceptance of death. The blackness recurs a theme of sadness, as does the mundanity of the video, that being the only shots are of one man, in one small room in a repetitive motion. As this gives the audience the feeling of both isolation and loneliness, the idea of sadness throughout the video is repeated. This mundanity throughout the video is also reiterated through the colours used in the music video. The house in which the entire video is situated in is neither bright nor colourful, giving both a realistic edge to the video aswell as the constant reiteration of the tempo of the song, that being quite sad and gloomy. To relate the music video to the band, the bands singer is featured solely throughout with the occasional shots of him playing the guitar,or singing the song featured. At times also, from shots of the "black hole", the sound becomes muffled or subdued to imply to the audience that the source of the music is situated from the room. As the song is very simplistic in terms of its tone and tune, its music video projects this through the simplicity of both the character, and content. There is no drama or CGI or scenes designed to scare you and this is because the subject the music song and video is dealing with (that being death) is serious and scary enough without added drama. By contasting the simplistic tune and video with the dramatic subject of death, a comparison ensues designed to envoke emotion from the audience watching.

Sia - Breathe Me

"Breathe Me" by Sia is a typically Alternative/Indie music song and music video. The video is one continuous shot with verious different flicks of polaroid pictures and a tracking camera. In this way, the song is shown to be personal to the artist as there is nobody else or no other thing involved in the one long continuous camera shot. Through this, the artist is represented to be whatever emotions, thoughts and feeling are evoked from the songs sad tone. Throughout the video, the constant changing and adding of polaroids give the video a feeling of a comic or cartoon, thus contrasting with the serious and sad tone of the song played in the music video. This intertextual reference is played in a fast manner, contrasting the images in the video (fast paced) to the pace of the music (slow). When the lyrics say "Help" there is a short stop in the fast pacedness of the polaroids and the artist in the pictures looks up into the cameras view, giving once more a more personal feel to the music video. The polaroids and occasional tracking document a sort of day to day life for the artist with her doing mundane things such as getting dressed, and sitting down. This adds to the sad and gloom of the music lyrics and tone, giving it a more sad feel. Towards the end of the music video, the artist is seen to climb out of a window and run, changing the tempo of the music video and giving the implication that there is a happy ending towards the end of a sad story, despite the sad music video.